Fire Bloom Lager: Brewing Hope from the Ashes of Wildfire

Calgary’s Best of Kin Brewery has crafted a beer that’s more than just a drink—it’s a commitment to regeneration and resilience. Introducing Fire Bloom Lager, a seasonal brew inspired by nature’s power to heal itself after devastation.

What makes Fire Bloom truly special isn’t just its crisp, golden taste or the delicate sweetness of its honey notes—it’s the story behind it. A portion of every sale is dedicated to helping regenerate wildfire-ravaged landscapes, including the recent scorched mountains near Jasper, AB.

At the heart of Fire Bloom Lager is fireweed, a vibrant wildflower known as one of the first to bloom after a wildfire. It symbolizes renewal and growth, covering charred landscapes with bright, purple-pink blossoms. But this plant’s role goes beyond aesthetics—it played a key role in the creation of Fire Bloom Lager.

The honey used in this beer is sourced from beekeepers who harvest it from fireweed blossoms. This gives Fire Bloom a unique, slightly floral sweetness while connecting its flavor to the landscapes it helps restore.

How can you support?

Fire Bloom Lager is available here at Norquay, at Best of Kin Brewery in Calgary and select locations across Alberta and you can donate to the Jasper Fire Caring Community Fund.

By enjoying this beer, you’re not only savoring a craft masterpiece but also supporting the regeneration of Alberta’s cherished wild landscapes.