Privacy Policy

Purpose

Norquay Mystic Ridge Ltd. o/a Mt. Norquay, Banff Scooter Company and Bike Banff (collectively, “Norquay“, “we“ or “us“) respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

How we collect, use, disclose, and protect the personal information of our customers and website users (“you“).
The types of information we may collect from you or that you may provide when you visit the website banffnorquay.com (our “Website“).
Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only collect, use and disclose your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person.

This policy applies to information we collect, use, or disclose about you:

On this Website.
In email, text, and other electronic messages between you and this Website or any written or verbal interactions between you and our Guest Services team or any other staff member at Norquay.
When you enter information onto one of our platforms, such as our rental, activities and season pass waivers (as applicable).
When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to our Website.
When you participate in any activities at our sites.
That is otherwise disclosed to us by you or any third party.

Our Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

Your Acceptance of this Policy

Please read this policy carefully to understand our policies and practices for collecting, using, disclosing, and storing your information. If you do not agree with our policies and practices, your choice is not to use our Website and not otherwise provide your personal information to us. You can also manage the information you provide by adjusting your cookie setting via the pop-up box titled “We value your privacy” when you initially visit our Website (note that you may need to clear your cache and reopen our Website to access this pop-up box). By accessing or using this Website or otherwise providing your personal information to us, you indicate that you understand, accept, and consent to the practices described in this policy. We reserve the right to update this privacy policy at any time and from time to time. Your continued use of this Website (or otherwise providing your personal information to us) after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

Collection of Personal & Non-Personal Information

We collect information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, participate in activities offered by us, or otherwise contact us. Examples include when you fill in forms on our Website, if you send us an email, or fill out a rental form or a waiver. Such information may include personal information such as name, your photo, date of birth, your height and weight, mailing address, email address, payment card information, and any other personal information you may provide to us.

In the course of conducting our business, we monitor the activities of individuals at our facilities in respect of our operations and our property, including through the use of video surveillance cameras.

We may also collect information about you through your interactions with our Website, and through our use of functional web browser cookies and other automatic data collection technologies in order for our Website to operate smoothly. There may be additional information provided based on your consent to share such information and depending on where you are accessing our Website from. This information may include, among others, the browser name, the type of computer and technical information about how you connect to our Website. Such information helps us to improve our Website and deliver a better and more personalized service.

The Website uses “cookies”, a technology that installs a small amount of information on a Website user’s computer to permit the Website to recognize future visits using that computer. Cookies enhance the convenience and use of the Website. For example, the information provided through cookies is used to recognize you as a previous user of the Website, to offer personalized Web page content and information for your use, to track your activity at the Website, to respond to your needs, and to otherwise facilitate your Website experience. You may choose to decline certain cookies but doing so may affect your use of the Website and your ability to access certain features of the Website or engage in transactions through the Website.

For more information about our use of cookies and other automatic data collection technologies, please click here.

Use of Personal Information

We use your personal information for the following purposes:

To provide you with information, products, or services from time to time or that you request from us, including confirmation of bookings for activities or purchases or where we need to communicate in relation to the product or service that you have purchased.
To allow you to participate in interactive features, social media, or similar features on our Website.
To notify you about changes to our Website or any products or services we offer or provide though it.
To improve our Website, products or services, marketing, or customer relationships and experiences.
To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it, including for access control at our ski lifts (if applicable).
To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
To verify your identity, and to protect us against error, fraud, theft and damage to our goods and property.
To protect the security of our premises, and the safety of employees, guests, and others at our premises.
To manage incident and accident investigations, including sharing witness statements and security video with involved parties and their representatives in the incident or accident.
To be able to provide medical aid and contact you or another designated individual in the event of an emergency.
In any other way we may describe when you provide the information.
For any other purpose with your consent or otherwise in accordance with applicable law.

Certain information listed above is required for our operational purposes. Beyond that, you may decide to ‘opt in’ to provide us with consent to use your information in other ways (for marketing purposes, etc.), upon which, you can also decide to ‘opt out’ at any time.

We may also use the information you provide to measure and understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you. We use email addresses for direct marketing and remarketing purposes, including creating lookalike audiences through Google Ads and Meta (Facebook and Instagram) to deliver personalized advertising to potential customers who share characteristics with our existing audience.

Users can opt out of personalized advertising through Google by adjusting their Google Ads Settings and for Meta (Facebook and Instagram) via their Ad Preferences

If you have opted in to receive certain emails from us but no longer wish to have your email address or other contact information used by Norquay to promote our products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or at any other time by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes, using the unsubscribe mechanism at the bottom of our e-mails, or by sending us an email stating your request to marketing@banffnorquay.com.

Disclosure of Personal Information

We may disclose personal information that we collect, or you provide as described in this policy:

To contractors, service providers, and other third parties we use to support our business, for instance, software providers that facilitate activity booking, provide e-commerce solutions and accept card payment and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
To third party service providers such as analytics and search engine providers that assist us with Website improvement and optimization.
To fulfill the purpose for which you provide it.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
To enforce or apply our Terms & Conditions and other applicable agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Norquay, our customers, or others.

We do not sell, lease or trade personal information with any third party.

DATA SECURITY

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored behind firewalls on our secure servers. We use industry-standard encryption (including SSL) for data transmission and implement strict access controls to limit access to customer information only to authorized personnel.

Unfortunately, the transmission of information via the Internet is not completely secure.

Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

DATA RETENTION

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

We retain customer email addresses for marketing purposes for up to 24 months after the last interaction with our services. Users may request that their email addresses cease being used for such purposes at any time by contacting marketing@banffnorquay.com.

CONTACT INFORMATION

If you have any questions about this privacy policy or any concerns about our collection, use, disclosure or storage of personal information, please contact us by email at marketing@banffnorquay.com or by telephone at 403-762-4421.

Last modified: March 18, 2025